Bachelor in Business Administration
Major in Marketing
Offered at the Metro Orlando, South Florida, and Tampa Bay Branch Campuses
This program promotes the technical competition and the development of skills to carry out investigations of market, to prepare plans of trade, projections of sale, and campaigns of promotion. The graduate will be able to work in publicity agencies, public relations companies, markets investigation companies and in sales departments in diverse companies.
- To provide a course of study consistent with the needs of the industry.
- To provide the knowledge of the accounting theories.
- To provide the understanding of the processes of accounting and the use of computers.
- To stimulate a positive attitude toward education, strengthening the concept of education as an on-going process.
- To promote participation in community affairs.
- To develop among students good interpersonal and communication skills.
- To provide workshops in management techniques, marketing, accounting, and computers.
SCIE 111-O Integrated Science I
SCIE 112-O Integrated Science II
ENGL 115-O College, Reading and Writing I
ENGL 116-O College, Reading and Writing II
ENGL 331-O Public Speaking
SPAN 115-O Reading Writing, and the Oral Communication in Spanish I
SPAN 116-O Reading Writing, and the Oral Communication in Spanish II
SPAN 255-O Spanish for Writing and Research
HUMA 101-O World Cultures I
HUMA 102-O World Cultures II
MATH 111-O Intermediate Algebra I
MATH 112-O Intermediate Algebra II
SOSC 111-O Individual, Community, Government, and Social Responsibility I
PSYC 123-O General Psychology (Compendium)
COMP 110-O Computer and Software
ACCO 111-O Introduction to Accounting I
ACCO 112-O Introduction to Accounting II
ECON 121-O Introduction to Economics: Microeconomics
ECON 122-O Introduction to Economics: Macroeconomics
STAT 201-O Administration Statistics I
STAT 202-O Administration Statistics II
ENTR 360-O Entrepreneurship
FINA 202-O Business Finance
MANA 204-O Business Law and Professional Ethics
MANA 210-O Business Administration Theory
MANA 230-O Organizational Behavior
MARK 133-O Marketing Principles
MANA 340-O Operations Management
INBU 350-O International Business
QYLE 110-O Attitude Development and University Adaptation (Must be taken in the 1st term of enrollment)
MARK 206-O Consumer Behavior
MARK 301-O Marketing Management
MARK 318-O Sales Management
MARK 320-O Market Research
MARK 450-O Internship
MARK 455-O Marketing Project
Management Specialization Courses (Students must complete 9 major credits before initiating the Specialization Courses in one of the following areas):
MARK 306-O Sales
MARK 415-O Sales Projections
MARK 406-O Direct Marketing
MARK 350-O Distribution Channels
MARK 410-O International Marketing
MARK 404-O Negotiations