Bachelor in Business Administration

123 Credits

Offered at the Metro Orlando, South Florida, and Tampa Bay Branch Campuses

This program promotes the technical competition and the development of skills to carry out investigations of market, to prepare plans of trade, projections of sale, and campaigns of promotion. The graduate will be able to work in publicity agencies, public relations companies, markets investigation companies and in sales departments in diverse companies.

Program Objectives:

  • To provide a course of study consistent with the needs of the industry.
  • To provide the knowledge of the accounting theories.
  • To provide the understanding of the processes of accounting and the use of computers.
  • To stimulate a positive attitude toward education, strengthening the concept of education as an on-going process.
  • To promote participation in community affairs.
  • To develop among students good interpersonal and communication skills.
  • To provide workshops in management techniques, marketing, accounting, and computers.

SCIE 111-O Integrated Science I

SCIE 112-O Integrated Science II

ENGL 115-O College, Reading and Writing I

ENGL 116-O College, Reading and Writing II

ENGL 331-O Public Speaking

SPAN 115-O Reading Writing, and the Oral Communication in Spanish I

SPAN 116-O Reading Writing, and the Oral Communication in Spanish II

SPAN 255-O Spanish for Writing and Research

HUMA 101-O World Cultures I

HUMA 102-O World Cultures II

MATH 111-O Intermediate Algebra I

MATH 112-O Intermediate Algebra II

SOSC 111-O Individual, Community, Government, and Social Responsibility I

PSYC 123-O General Psychology (Compendium)

COMP 110-O Computer and Software

ACCO 111-O Introduction to Accounting I

ACCO 112-O Introduction to Accounting II

ECON 121-O Introduction to Economics: Microeconomics

ECON 122-O Introduction to Economics: Macroeconomics

STAT 201-O Administration Statistics I

STAT 202-O Administration Statistics II

ENTR 360-O Entrepreneurship

FINA 202-O Business Finance

MANA 204-O Business Law and Professional Ethics

MANA 210-O Business Administration Theory

MANA 230-O Organizational Behavior

MARK 133-O Marketing Principles

MANA 340-O Operations Management

INBU 350-O International Business

QYLE 110-O Attitude Development and University Adaptation (Must be taken in the 1st term of enrollment)

MARK 206-O Consumer Behavior

MARK 301-O Marketing Management

MARK 318-O Sales Management

MARK 320-O Market Research

MARK 450-O Internship

MARK 455-O Marketing Project

Management Specialization Courses (Students must complete 9 major credits before initiating the Specialization Courses in one of the following areas):

MARK 306-O Sales

MARK 415-O Sales Projections

MARK 406-O Direct Marketing

MARK 350-O Distribution Channels

MARK 410-O International Marketing

MARK 404-O Negotiations

English